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KIFT, from word“KEYIF”, It is about the pursuit of a moment of idle pleasure. The word was explored by Gerald Durrell in his book“ Bitter Lemons”，where he describe a scene that, In Bellapais, it was a place where the men of the village gathered on a hot day to enjoy the shade and to share moments of, well, idleness.

"KIFT" is when you close your eyes and taste the sweet Turkish coffee in a coffee shop,
"KIFT" is when you stir the cup with a small spoon, smell the black tea with a subtle sweetness and an earthy.
"KIFT" is when you inadvertently pick up KIFT vape, take a sip, and feel the soft and fragrant taste.

KIFT, also from word“GIFT” , every singular moment that make you enjoy and relaxed is a gift, whether you create it with other people or on your own.